We hear it everyday, "why do most wedding florist have a minimum?"
The wedding floral design process is full of granular complexities, seasonal and global cut-flower grower challenges, and most of your floral investment is in the overall capability of the floral design studio and team. It takes years of experience, artistry, resourcefulness, full stack inventory, and bandwidth to pull off curated, luxury, and one-of-a-kind wedding flower designs that is recognized as a wow first impression.
We have a $5,000 minimum spend on all weddings. Our average wedding of 150 guest spend $7,500 for wedding flowers.
Food for thought: Would you eat at a 5-star restaurant with top quality prepared food by an experienced head chef and then ask for the server to drop the pricing on the final bill to align with a 1-star restaurant's pricing?
A Pinterest worthy wedding with high-end inspirational trendy photos usually cost $15,000 - $35,000 in wedding flowers, which can cause sticker shock to the everyday couple. It is so important to understand you're not just paying for the cost of luxury flowers, as it took months worth of planning, equipment, inventory, and an experienced designer and team to bring that idea to life.
Wedding florist hone in on the skills to focus on details and conceptual design starting with your style and vision before researching the seasonal florals from around the world to source for your wedding day. Flowers are delivered and processed a week prior to your wedding and the team is takes to deliver the outcome is not cheap. The commercial coolers to keep your designs fresh and beautiful for your wedding come at a high cost, and the business infrastructure with license, taxes, and annual fees are often forgotten about from couples during the vendor hiring process.
Our minimum protects the floral experience to ensure we can use the highest quality and longest lasting blooms for our couples and wedding planners. We do not cut corners to pre-order or source low-budget-everyday-flowers with a short vase life. In order for us to guarantee beautiful and one-of-a-kind designs as seen on our website, our minimum will guarantee high quality flowers hand picked from local growers and premium stems from around the world. We also pay our insured florist team of experienced freelancers a living wage, because it takes a village to create magic over the course of 4-5 design days with perishable products and set-up the designs in a time-crunch on the wedding day. There are many other aspects to the minimum, such as paying taxes as mentioned above, operating a full service floral design studio, maintaining commercial equipment, and warehouse storage, while keeping up with continuing education. Next, our demand operates on a first-come, first serve basis because multiple inquiries often request the same dates. This tends to happen for the popular wedding months in Arizona: March - May and September - November. Most of our clients reserve their wedding flowers 12-18 months in advance. We'll only take on a limited number of weddings per year in order to give each couple the design planning and attention they truly deserve.
You may have heard this story before, but it's a great example for the comparison and goes like this: There’s a famous story about a lady who approached Picasso at a café and asked him to draw something on a napkin and "just name the price". According to legend, Picasso complied and asserted “$10,000.” The lady was shocked: “But you did that in thirty seconds!” she said (no doubt clutching her pearls). “No,” replied Picasso, “It has taken me forty years to do that.”
You compensate experienced wedding florist in a similar way. It has taken a lot of time, formal education, master classes, and years of investments for florist to hone the skills that they have. You aren’t simply spending money on just gorgeous flowers—you're investing in a creative and designer who can take a vision of beauty and turn it into an innovative, fully realized designs.
Our photos are intended to share some examples of our recent wedding work. Our signature garden style designs have been described as organic, artful, romantic, and cohesive. We focus on a modern and natural approach and do not create the same design twice. We always use high-end seasonal flowers and foliage in the month of your wedding. Due to the nature of the floral industry, we cannot guarantee specific flower varieties. We'll select flowers that best compliments the color inspiration, the overall wedding vibe, and the couple's style!
We're hopeful this wedding minimum explanation and further details about our business provided you with the education and perspective from an experienced wedding florist. Every design is a work of art for you to enjoy in wedding photos forever.
By booking with us, means you're hiring an experienced and insured florist and team. We are a full service and full-time floral design team with a warehouse and rental design space. Please see the list of professional tools and business overhead to give you an idea of where your investment is going: