PLANNING A FLOWER BUDGET & THE VALUE OF AN EVENT FLORIST

We hear it everyday, "Why are flowers so expensive?" and "Why do some event florist have a minimum?" 

The floral design process is full of granular complexities, seasonal and global cut-flower grower challenges, and most of your investment is in the overall capability of the floral design team. It takes years of experience, artistry, resourcefulness, full stack inventory, and bandwidth to pull off events and weddings that is recognized as a wow execution. 

There’s a famous story about a lady who approached Picasso at a café and asked him to draw something on a napkin and "just name the price"  According to legend, Picasso complied and asserted “$10,000.” The lady was shocked: “But you did that in thirty seconds!” she said (no doubt clutching her pearls). “No,” replied Picasso, “It has taken me forty years to do that.” You compensate florist in a similar way. It has taken a lot of time, education, energy, Master classes, and investment for professional florist to hone the skills that they have. You aren’t simply spending money on just gorgeous flowers—you're investing in a valuable team who can take a vision of beauty and turn it into an innovative, fully realized event. 

To ensure that we can deliver the best quality blooms and designs for all couples, we have a $4,000 minimum spend for all weddings. With our independently owned full service floral design studio in Phoenix, we take on a limited number of weddings each year. There are florist who work with most flower budgets, but the top experienced florist—those with unique ideas, creative visions, and ability to carry them out—come with a higher investment. It is so important to know and understand what you, as a client, are actually getting for the cost, and whether the florist you hire to design for you can actually deliver on the vision.

- Our signature garden style designs and creative freedom guidelines -

Our photos are intended to share some examples of our recent work. They are our signature luxury garden style designs. Our design aesthetic has been described as lush, ethereal, and romantic. If we're creating installations for a business partner or hotel, we will stay aligned with the brand. We focus on a modern approach and do not create ordinary or manufactured pieces. We always use seasonal flowers and foliage in the month of your event date or installations to provide the most fresh, high quality, and longest lasting blooms. We work with clients and corporate accounts that are aligned with our creative freedom. Head florist will select and pre-order flower varieties that best compliments the event, color palette, and the style of a client or brand. Clients may not request specific flowers, as this is never a guarantee with mother nature.